E-commerce
FourEras Beauty — Store, Wholesale Portal & Product Content
Long-term partner for a natural beauty brand — the online store, a custom wholesale web app, product SEO, ads and graphics.
Challenge
A large catalogue that was hard to shop, thin product pages, and wholesale orders and expenses tracked outside any system.
What I did
-
Wholesale Hub (fourera.net, Laravel): built a private web app with inventory and catalogue, wholesale customers, orders and dispatch, a live financial ledger, a business calendar, a task manager, product import from WooCommerce (variable products and images included) and account security settings.
-
WooCommerce store (fourerasbeauty.com): organised the catalogue into clear categories, built a homepage with best sellers and shop by category, by concern and by ritual, wrote SEO titles, meta and full product descriptions, and set up payments and tracking pixels.
-
Shopify store (foureras.com): the brand's Shopify storefront with collections across skincare, hair, fragrance, books and courses, plus shop-by-concern sections.
Results
- 1,134+
- 51
